With the decline in real incomes of buyers started to pay attention more on the cost of the product for repair, and not to the brand. In this regard, retailers have to put in the forefront more low-end products and actively participate in the policy of import substitution.
Network "220" have already replaced the majority of Chinese abrasive products tools that produce Luga abrasive plant. It is noted the increased interest of consumers in other domestic products offered by the brands "Interskol" and "city". This is due to the fact that the ratio of price-quality they are far ahead of similar Chinese products are widely available in the market.
According to representatives of retail networks, selling electric tools, buyers have less attention to devote major European brands. Those, in turn, compete with Chinese manufacturers for a share of the Russian market and consumer, introducing additional product line in the medium price segment. Similar measures and other markets, resulting in the end the buyer wins by purchasing tools and appliances in several times cheaper compared with the previous year.